visit our website for more details www.abc-nz.org
I'm please to be able to announce our schedule for the opening of the conference on Friday 24th October, full details can be found here.
There is just one space left on Dominic Riley's Creative Gold Tooling masterclass, don't miss out!
Here is another wee taster of what you can expect at the conference:
I'm please to be able to announce our schedule for the opening of the conference on Friday 24th October, full details can be found here.
There is just one space left on Dominic Riley's Creative Gold Tooling masterclass, don't miss out!
Here is another wee taster of what you can expect at the conference:
SARAH MAXEY: POETRY IN GRAPHIC DESIGN
Poetry is what gets lost in translation.—robert frost
I’m interested in the idea of poetic
thinking in graphic design—by this I mean the use of nuance, suggestion,
playfulness and lyricism.
I have worked for 20 or so years
designing books for literary publishers both in New Zealand and in the UK.
Inspired by my work on poetry books in particular, I have become
preoccupied with concrete poetry—that in which the physical form of the
type carries as much intent as the text itself. Language has such
potential for double meaning, for simultaneous hilarity and melancholy,
recognition and mystery. When coupled with expressive and sympathetic
typography, it becomes that rare territory where type and image and
meaning are equal partners.
Illustrated with examples of design for
poetry books from my own archive and pieces of concrete poetry, my talk
will explore how this way of thinking can be used in problem-solving,
often with delightfully unexpected results.
I will concentrate on two recent
projects:
Sentimental
Journey, a collaboration between a poet (Kate camp), a
book designer (Sarah Maxey) and typeface designer (Kris sowersby) based
on the surrealist game The
Exquisite Corpse, using expressive typography. What began as something
of a folly between friends went on to become a significant and influential
project, winning two major design awards.
World
Animal, a personal project about deliberately breaking
established patterns of perception. Devised by two graphic artists working
together from opposite sides of the world (Wellington & Birmingham
UK), it has developed into something unforeseen—a new and lateral way of
viewing our surroundings, a sort of visual poetry.
BIOGRAPHY
Sarah Maxey is a graphic artist. Her
distinctive work has graced publications worldwide, including the New-York
Times and many literary books. she worked for Bloomsbury Publishing
in London in the mid-90s, and for the intervening years has run her own studio
specialising in print design for the arts. she has won numerous awards,
most recently the 2011 Purple Pin, the highest graphic design accolade in
her native New Zealand and a certificate of Excellence from the
International society of typographers. Her work appears inArtists’
Postcards: a Compendium, by Jeremy cooper (Reaktion books UK, 2012), and Cover
Up, by Hamish Thompson (Random House NZ, 2007).